EXHIBITION DESIGN / POINT OF VIEW IS THE VIEW POINT

AN EXHIBITION AT THE FAMOUS PAC COMUNE DI MILANO, BASED ON THE BOOK CALLED “CONTEMPORARY DOMESTIC LANDSCAPE 1945 TO 2000″.

THE BOOK COMPRISES OF 14 CHAPTERS IN WHICH AUTHORS TALK ABOUT THE VARIOUS SOCIAL, CULTURAL, ECONOMIC AND INDUSTRIAL CHANGES THAT ITALY WENT THROUGH AND WHICH IMPACTED THE DAILY LIFE AND DWELLING HABITS OF PEOPLE FROM 1945 TO 2000.

THE AUTHORS IN THE BOOK EXPRESS THEIR POINTS OF VIEW ON THE SUBJECTS, THUS THE CONCEPT “POINT OF VIEW IS THE VIEW POINT” WAS DERIVED. THE EXHIBITS ARE 6 STRONG THEMES FROM THE BOOK THAT REPRESENT THE POINTS OF VIEW. THE CORE ELEMENT IN EACH THEME IS THE VIEWPOINT. EACH PAVILLION TRANSPORTED THE VISITOR TO COMPLETELY DIFFERENT ENVIRONMENTS BY USING TECHNIQUES OF REPRESENTATION SUCH AS KALEIDOSCOPE, ILLUSION, PERSPECTIVE, DISTORTION, IMAGINARIUM AND SURREALISM TO EXPRESS THESE DIFFERENT POINTS OF VIEW.