NOWADAYS, THERE ARE A LOT OF SMART PRODUCTS, WHICH GIVES PEOPLE EVERYTHING, BUT THERE IS A COMPANY CALLED ‘APPLE’ . APPLE INC. DOES NOT REQUIRE AN INTRODUCTION. IT IS UNIQUE BRAND WITH NO COMPETITOR IN ITS LEAGUE. APPLE BRAND’S PHILOSOPHIES ARE INNOVATION, INHERENT CONNECTION, 360° DESIGN APPROACH, ORIGINALITY, SIMPLICITY, ERGONOMIC, PERFECT IN EVERY ASPECT. THE BIGGEST DIFFERENCE BETWEEN THIS COMPANY AND OTHERS IS THAT ‘APPLE’ CREATES THE ‘NEED’.
APPLE BRAND GIVES OPPORTUNITY TO CUSTOMERS TO CHOOSE THEIR APPLICATIONS / NEEDS. IHOTEL PROVIDES THE SAME SYSTEM TO CUSTOMERS TO CHOOSE THEIR NEEDS DURING THEIR STAY IN IHOTEL.
DESIGN INSPIRATION COMES FROM APPLE APPLICATIONS. APPLE SELLS PRODUCTS, WHICH INCLUDES BASIC APPLICATIONS AND IF PERSON NEEDS SOMETHING MORE, HE CAN BUY AND ADD MORE APPLICATIONS/ NEEDS. IN ORDER TO ADAPT THIS IDEA TO IHOTEL THE DECISION WAS TO USE SIX DIFFERENT APPLICATIONS AND TO APPLY MOVEABLE SYSTEM TO BUILDING. USING THIS SYSTEM, THE IHOTEL WAS DESIGNED WITH A CENTRE CORE WHICH CONSIST OF ALL THE FACILITIES AND MOVEABLE ROOMS. THAT MEANS THAT THE ROOMS WILL BE USED AS ELEVATORS FOR THE CUSTOMERS TO MOVE VERTICALLY AND HORIZONTALLY TO ACCESS THEIR CHOSEN APPLICATIONS WHICH ARE IN THE CENTRE CORE.
AS BASIC APPLICATIONS THEY WERE DESIGNED WITH A RESTAURANT AND TOTAL OF 48 ROOMS. OTHER APPLICATIONS: SPA AND GYM, BAR / MUSIC, MEETING AREA, BOOKS / LIBRARY, GAMES, LOBBY. THESE APPLICATIONS FROM 1ST TO 6TH FLOOR ARE PRIVATE FOR IHOTEL CUSTOMERS. GROUND FLOOR IS FOR ALL INDIVIDUALS, NOT ONLY FOR IHOTEL CUSTOMERS. FOR THIS REASON, IN THE GROUND FLOOR THE LOBBY, LOUNGE BAR, RESTAURANT, AND MEETING AREA ARE LOCATED.
THE IDEA TO THIS INTERIOR CAME NATURALLY USING THE SAME PHILOSOPHY AS APPLE BRAND PRODUCTS. SIMPLE, MINIMALISTIC, FUNCTIONAL, ERGONOMIC, MOVEABLE, OPEN SPACE, GOOD QUALITY MATERIALS.
