Agne Mikalauskaite | RETAIL / LA BOTTEGA GALLERY / PORDENONE

RETAIL / LA BOTTEGA GALLERY / PORDENONE

NOWADAYS, THERE ARE A LOT OF SHOPS, WHICH GIVE TO PEOPLE EVERYTHING, BUT THERE IS A QUESTION WHY CONSUMERS WILL LOVE SHOPPING IN THE PHYSICAL WORLD MORE THAN EVER? THE ANSWER IS THAT PHYSICAL SHOPS PROVIDE EXPERIENCE TO CUSTOMERS. PHYSICAL STORES WILL NOT BECOME FULLY CONCENTRATED ON PROVIDING MORE AND MORE EXTREME EXPERIENCES. IT’S A CLICHÉ, BUT THERE WILL ALWAYS BE SHOPPERS WHO JUST WANT THE CONVENIENCE AND INSTANT GRATIFICATION OF BUYING IN A PHYSICAL STORE.

SYSTEM. EVERY TWO DAYS ‘LA BOTTEGA GALLERY’ PROVIDES TO ITS CUSTOMERS THE OPPORTUNITY TO PURCHASE PRODUCTS FROM ONLY ONE BRAND. THIS SYSTEM WORKS EVERY 10DAYS.

DESIGN INSPIRATION COMES FROM INTERACTION, SENSE, NOVELTY, WHICH MEANS TO COMMUNICATE WITH CUSTOMERS AND OFFER A BRAND NEW EXPERIENCE IN EVERY VISIT.

CONCEPT IS TO CREATE A GALLERY WHERE LUXURY BRAND PRODUCTS WILL BE EXHIBIT AS ART MASTERPIECES IN THE GALLERY OR MUSEUM AND TO SHOW DISPLAYS FLOATING IN THE OPEN SPACE CREATING THE UNIQUE EXPERIENCE DURING EACH VISIT IN THE STORE.

STORE SPACE DIVIDED INTO 2 AREAS – MEN IN THE GROUND FLOOR AND WOMEN IN THE BASEMENT FLOOR. IN THE GROUND FLOOR ARE LOCATED: CASH DESK, STORAGE, SHOE DISPLAY AREAS, TWO FITTING ROOMS, ACCESSORIES, CLOTHES AND SHOES DISPLAYS. IN THE BASEMENT FLOOR ARE LOCATED STORAGE, SHOE DISPLAY AREAS, THREE FITTING ROOMS, ACCESSORIES, CLOTHES AND SHOE DISPLAYS. ALSO, INTERACTIVE WALL WHICH PROVIDES A SYSTEM WHICH CAN MEASURE YOUR OUTFIT AND GIVES YOU THE EXACT SIZE THAT IS REQUIRED TO EACH CUSTOMER.